Search Suggestion Expansion
Fortune 10 Healthcare Company (under NDA)
UX/UI Designer
3 sprints (approximately 6 weeks)
643.3% increase in visits to Health Services Home screen in one month
1991.6% increase in visits to Pharmacy Home screen in one month
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Users could only search for products.
Due to our limited scope, other lines of business naturally saw less traffic.
Due to our limited scope, our users were often unaware of additional services offered by the business:
Pharmacy services
Health services
Health and wellness articles
Collaborate with back-end and Data Science teams to create a search logic matrix.
Brainstorm patterns and components to group suggestions by line of business.
Use trending search data to populate examples from relevant data sources.
Refine patterns and search logic, then create a medium-fidelity prototype for customer testing.
Analyze customer interpretations of non-product groups and adjust content to align with expectations.
Gauge customer expectations surrounding interacting with non-product search suggestions.
Validate that grouped lists distinguish search suggestions by business line
Test content strategy to ensure users understand interactions with non-product suggestions
Observe cognitive load
Users have been conditioned to expect products in search by default
Competitors and similar sites focus almost exclusively on product search
Search is task-focused, so changes must be iterative and intuitive
Users aware of other offerings appreciated their inclusion.
Users less familiar with offerings understood the suggestion type and destination
Validate that expanded suggestions don't cause cognitive overload or confusion
Designs for iOS and Android will be shipping soon
Our native design philosophy was to provide the same user journey while using platform specific components and patterns
Continue to ensure traffic to the retail section of the site is not negatively affected
Our search results updates will ship q1 2025
Our designs will use the same business groups to organize results